Wrapping your car is an economical way of getting significant brand exposure in your local marketing area, ultimately driving more leads into your business. The estimated advertising value for a wrapped car is (up to) $20,000 for every year you drive it around your marketing area.
There is only one official brand look for all car signage, this is important to ensure brand consistency as it is a public display of the brand. The below guide and font and logo links can be shared with your preferred supplier to commence your step to increasing your physical brand presence.
The Process
- Contact a preferred supplier or use a local provider and supply them with your car details and the Mortgage Choice Car Branding Guidelines,
- The supplier will create a proof for you to review.
- Once you are happy with it, send the mockup to the marketing for approval by emailing marketing@mortgagechoice.com.au
- Once you have received written approval from the marketing team you can then authorise your supplier to commence the wrap
- Consult your insurer to understand if there are any impacts to your insurance policy or premium.
- Finally, send a photo of your completed car wrap to marketing@mortgagechoice.com.au for our records
Please note: Below is only part of the car guidelines. The remaining will be available from next week.
Car Wrap brand guidelines
Signage Kit - to give to your signwriter
See below for Logo and Font suite
Brand Guidelines
To access the latest brand guidelines for the shopfront rebrand as well as any branding requirements use the below link and password.
Mortgage Choice Brand Guidelines
Password: MC_NeverALoan